Branding, Website Design and Online Marketing
Local Call: 1300 797 049

Using Google Analytics as part of your online management strategy

For the online management any website, you’re going to need to become acquainted with Google Analytics sooner or later. Google Analytics is a completely free analytics platform from Google that allows webmasters to track and analyze traffic data from their sites. It’s easily one of the most powerful and versatile tools for successfully running any website no matter how big or small. In the following paragraphs, we’re going to take a more in-depth at what Google Analytics is good for, how to install it and how to get the most out of your time with it.

What Does Google Analytics Do?
In a nutshell, Google Analytics helps with online management as it collects traffic statistics gleaned from your website and presents those figures in graphical form. For instance, if you wanted to know how many page views or unique visitors per day your website receives, you’d simply go to your Google Analytics Dashboard and click on the tab for the site in question. Once you’ve signed up, you can add up to 50 separate websites for free and track up to 5 million page views per month which can really power up your internet marketing efforts. If you manage to exceed that traffic, you’ll need to sign up for an AdWords account to continue using the service for free.

Set Up and Installation
To get started, head over to Google’s Analytics home page and click “Sign Up Now” under the Access Now tab. Once you’ve gotten your account configured, you can begin to track traffic. When setting up a tracking campaign, Google will ask you what domain you want to record analytics for and then generate a snippet of Javascript which you’ll embed in your website’s source code. Just add the Google Analytics Javascript code to your HTML page directly above the tag before the main body. Once uploaded to your server, that piece of Javascript will record traffic statistics for your site and forward them to Google Analytics.

How To Use GA Data
The basic work flow of analytics testing is to track your traffic, measure and analyze that traffic based on your preferred criteria, and modify your websites as needed to improve ROI, internet marketing and click-through numbers. The information gathered from Google Analytics’ daily reports will show you what’s working and what’s not. GA now features real-time reporting, so you’ll be able to look at up to the minute results when it comes to bounce rates, clicks and time on site. Here are a few tips to help you make immediate use of your analytics feedback to improve your pages.

Final Word
As you can see, installing and configuring Google Analytics for basic purposes is a breeze and really can help with your online management and internet marketing. Just about any user of any skill level can begin recording critical data from their websites in minutes. For more detailed information on how to use Google Analytics, check out the Google Analytics IQ Lessons page. If you feel your time would be better spent focusing on your core strengths rather than fiddling with analytics and tracking, it may make sense to outsource the online management of your Internet marketing campaigns to the experts. In any event, just know that Google Analytics is a full-featured and versatile tool that can be used to greatly improve your websites and get the most out of your Internet marketing efforts.

Leave a Reply


1300 797 049
Business Address:
30 Browns Dip Road
4051, QLD

Request a Quote

If you would like Brisbane Branding to provide a quote for your business then just click below and fill out the form. Tell us what you are after and we will get back to you as soon as we can with an obligation-free quote. Simple huh?

Click For A Quote