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Internet Marketing with Adwords and SEO

Effectively using Organic SEO with Google Adwords The Pay Per Click (PPC) model and Organic Search Engine Optimization (SEO) are often mistaken as being opposite ends of the spectrum. However, the two models of Internet marketing are valuable in any online management strategy. Most campaigns tend to

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This 7 Step Social Media Strategy for Success

Social media is the new tool in the small business marketing toolbox. According to a February 2012 poll conducted by Duke University’s Fuqua School of Business, the CMOs surveyed estimated that there will be an increase of 8.1% in their marketing budgets over the coming year. It was

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Using Google Analytics as part of your online management strategy

For the online management any website, you’re going to need to become acquainted with Google Analytics sooner or later. Google Analytics is a completely free analytics platform from Google that allows webmasters to track and analyze traffic data from their sites. It’s easily one of the most powerful

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Why SEM is critical for small business marketing

Small Business and Search Engine Marketing In place of traditional advertising, small businesses are steadily turning towards search engine marketing, a method that uses search engine mechanics to increase long-term site viewership. Search engine marketing, when compared to traditional marketing, is cheap, accessible, and easily tailored to

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Top 5 Ways of Generating Content for Blogs

Top 5 Ways of Generating Content for Blogs Every online marketing effort requires great content, even small business marketing. Great content generates an audience, an audience increases your visibility to search engines and that translates to traffic to your site. According to the 2012 B2B Content Marketing

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How Can Google Analytics Enhance Local and Small Business Marketing

Improve Your Local or Small Business Marketing Strategies with Google Analytics Google Analytics provides insights about web traffic and the efficacy of the internet marketing campaign. This is an easy way of improving your local, small business marketing plan. Let’s take a look at the advantages offered

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Why SEO is critical for online business growth

SEO depends on website keywords as well as the quality and popularity of your content on the web. Keywords are a word or phrase that best describe your website and business. Your website popularity is determined by who and how often your website is referenced elewhere on

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